Revolutionizing Moonshine: David Suk's Vision for St. Luna Spirits
This week we're talking with David Suk, co-founder of St. Luna Spirits, at the charming Sirenetta in Hoboken. David shares his remarkable journey from the corporate world to the craft spirits industry, detailing how he transitioned from selling baby blankets to creating a premium craft moonshine brand.
David begins by explaining the unique aspects of St. Luna's moonshine, which sets it apart from traditional moonshines. The spirit's mash bill is a blend of 95% Grade A molasses from northern Florida and 5% rye from the Carolinas, filtered through charred oak staves. This combination results in a complex flavor profile that can appeal to a wide range of palates, offering notes of molasses, smoke, leather, and spice.
The conversation takes an intriguing turn as David recounts the serendipitous discovery of his master distiller, Scott, who had been perfecting the moonshine recipe in his backyard for nearly two decades. David's passion for creating a high-quality, versatile spirit led him to partner with Scott, and together they transformed a backyard operation into a sophisticated distillery setup.
David also shares the challenges and triumphs of transitioning from a stable corporate job to the uncertain world of entrepreneurship, especially during the pandemic. Despite the timing, David's dedication to his craft and his innovative approach to moonshine have led to St. Luna being featured in top cocktail bars and restaurants, including Jean-Georges and Employees Only.
Listeners will gain insights into the meticulous process of scaling production, the importance of branding and packaging, and the strategies for getting a new spirit onto cocktail menus. David discusses the role of his business partner, Aubrey Slater, a renowned mixologist, in crafting exceptional cocktails that showcase St. Luna's versatility. Aubrey's expertise and network in the bar scene have been instrumental in getting the word out about St. Luna.
The episode also touches on the importance of local support and community connections. David talks about how being a local resident of Hoboken has helped him build relationships with nearby bars and restaurants, leading to St. Luna's presence in several popular spots in the area. He emphasizes the value of grassroots marketing and the impact of word-of-mouth recommendations in growing the brand.
As the conversation progresses, David and Mike discuss the broader landscape of the craft spirits industry and the unique challenges and opportunities it presents. David shares his vision for the future of St. Luna Spirits, including plans for expanding distribution and continuing to innovate within the moonshine category.
Listeners will be inspired by David's entrepreneurial spirit and his commitment to creating a product that stands out in a crowded market. Whether you're a spirits enthusiast, an aspiring entrepreneur, or simply curious about the world of craft moonshine, this episode offers a compelling look at the dedication and creativity behind building a successful brand.
Tune in to hear about the innovative spirit that's making waves in the craft cocktail scene, the importance of local support, and the exciting future of St. Luna Spirits. This episode is a must-listen for anyone interested in the art of distilling, the journey of entrepreneurship, and the power of community in building a brand.
https://saintlunaspirits.com/
@saintlunaspirits
Music: "Ride" by Jackson Pines
jacksonpines.com
Thank you to our sponsors:
New Jersey Lottery: njlottery.com
Make Cool Sh*t: makecoolshit.co
Albert & Whitney CPAs: awcpasllc.com
Mayo Performing Arts
